He was recruited to return to the hotel industry in a Director capacity, where he served for over ten years, working at some of the most prestigious properties in Southern California and also representing the industry as a Hospitality law instructor at UCLA for their hospitality certification process—and serving as a member of the Southern California Hotel Security Directors Association when he also served as Secretary, Treasurer Vice President and ultimately President.
Luis left the hotel industry and served in various Senior Risk Management positions for Companies in the Manufacturing, Sales, and Insurance Product consulting firms.
Luis’s extensive experience has helped him serve his clients with finding success in multiple candidate electoral campaigns, issues advocacy campaigns, and government navigation management campaigns. As a Small Business Owner, his success and expertise have been molded by his commitment to delivering the highest level of fundamental strategies as he brings an additional higher degree of specialty when it comes to communicating with diverse communities, as is the Latino community; or on issues relevant to them and the hemisphere. He promotes public opinion utilizing all the most advanced media tools available.
Recently Luis has worked in consulting and constructing Radio, TV, and digital ads in Local, State, Federal Races, and issue advocacy campaigns. Luis is also a co-founder of GROW Elect Political Action Committee that helps Latino candidates get elected to municipal offices. Luis has founded or several boards of prominent organizations such as the Latino Legislative Round Table, a Bi-Partisan Political Action Committee that works to bring attention to policy issues affecting Latino families throughout the country; the Bilateral Council a 501(c)(4) International Nonprofit organization promoting economic and cultural bridges between the US & Mexico; as well as multiple California Political Action Committee to promote transparent and effective leadership for California municipalities…Such as the committee to oppose Pico Rivera Councilman Armenta in the last election cycle.
Luis is a political expert and frequently seen on CNN, Univision, Telemundo, Politico, The Los Angeles Times, and various national, international, and Spanish-language media.
Luis has held senior positions in risk management for companies in the hospitality, manufacturing, distribution, and insurance industries. A native of Los Angeles, Luis is the eldest of five children of immigrant parents. A product of public education, he attended West Los Angeles College before transferring to California State University, Los Angeles, to study political science. Luis served his country in the US Army Reserve 311 COSCOM. And together with his wife, Lupe has volunteered with multiple non-profit and civic organizations.